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Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand

Rahaf Harfoush;  
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Computers > Web > Social Networking
Social Science > Media Studies
New Riders Press
1.0 * 22.6 * 15.0

Product Description

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies–email, blogs, social networks, Twitter, and SMS messaging–empowered a formidable online community to help elect the world’s first “digital” President.

About the Author

Rahaf Harfoush is a New Media Strategist who has a deep passion for exploring how technology is affecting the way we communicate, work and play. Rahaf specializes in helping organizations align their Social Media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. She was the Research Coordinator for Don Tapscott's bestselling Wikinomics: How Mass Collaboration Changes Everything, and a contributor to Grown Up Digital: How the Net Generation is Changing Your World. Rahaf blogs at


"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insider’s view of what really made it such a spectacular success."
– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide

"Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?"
– Peter Ac eto, CEO ING Direct CANADA

"A front row seat for a moment that changed both politics and branding forever. In the spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time."
– Bruce Philp, CEO of GWP Brand Engineering