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Fresh Fruits

Fresh Fruits

Fresh Fruits

Aoki, Shoichi; Aoki, Shoichi;  
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Design > Fashion
Design > General
Design > Textile & Costume
Phaidon Inc Ltd
22.23 * 1.91 * 16.51

Product Description

Presented in an identical format to Phaidon's previous Fruits, published in 2001, Fruits Too is a collection of Tokyo teenage street fashion portraits selected from Japan's premier street fanzine of the same title. Published every month by Shoichi Aoki, who is also the sole photographer for the magazine, Fruits was established in 1994 as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last decade the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of those kids featured in the magazine is between 12 and 18 years old. Most of the clothes that they wear are a combination of high fashion - Vivienne Westwood is a keen favourite - and homemade ensembles which when combined together create a novel if not hysterical combination. This latest publication of the best of Fruits will follow the original Phaidon publication by including translations of the various Japanese captions that were originally attached to the photographs that list the name, age and clothing of each person photographed.

About the Author

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor of popular fashion magazines such as Street, Fruits, and Tune. In 1997 he established his much acclaimed Fruits magazine that to this day records and celebrates the freshness of Japanese street fashion.

From The New Yorker

In 1997, Aoki, a Japanese photographer who specialized in capturing street fashion in Paris, London, and New York, turned his eye to Tokyo's Harajuku district. There young people swarmed the streets in a playful riot of candy-colored, eye-catching ensembles, creatively blending hand-modified designer-label items with T-shirts and thrift-shop finds. Fruits, the magazine Aoki founded to feature his Harajuku photographs, went on to acquire an international following. A previous volume of Fruits pictures appeared in 2001, and in this follow-up the eclecticism seems inexhaustible. The portrait subjects, asked to explain their outfits, are drolly laconic ("boring feeling," "like Snow White"). And though recognizable types-punks, hip-hop kids, jocks-regularly appear, the over-all effect is less that of a tribal identity than of a super-cute costume party.
Copyright © 2005 The New Yorker