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Direct from Dell: Strategies that Revolutionized an Industry

Direct from Dell: Strategies that Revolutionized an Industry

Direct from Dell: Strategies that Revolutionized an Industry

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Business & Economics  > Management > General
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Product Description

In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper.  In the backseat were three personal computers.  Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world.

Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition.  It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over  In Direct from Dell, you will learn

  • why it's better for any business starting out to
  • have too little capital rather than too much

  • why your people pose a greater threat to the health of your business than your competition
  • how you can exploit your competition's weakness by exposing its greatest strength

  • how intergrating your business virtually can make the difference between being quick -and being dead

  • and much more 
  • About the Author

    At 19, Michael Dell began selling computers from his dorm room. Today he is chairman and CEO of Dell the world's largest direct computer company.


    "Dell Computer is perhaps the purest example of the efficiencies made possible by information technology." -- -- New York Times

    "Dell's story is the stuff high-tech legends are made of." -- -- Forbes ASAP

    "His book provides the insight into his drive for improvement, his business logic and the learning from his mistakes..." -- -- Jacques A. Nasser, President and CEO, Ford Motor Company

    "Virtual integration.may well become a new organizational model for the information age." -- -- Harvard Business Review

    From Library Journal

    The chair and CEO of Dell, the world's largest direct computer company, explains his success.
    Copyright 1998 Reed Business Information, Inc. --This text refers to the Audio Cassette edition.